Dobramama
Dobramama
Dobramama is an online store offering a wide range of children’s products, home goods, and accessories. The goal of the redesign was to create a modern, user-friendly shopping experience that would increase product visibility and improve conversion rates.
Dobramama is an online store offering a wide range of children’s products, home goods, and accessories. The goal of the redesign was to create a modern, user-friendly shopping experience that would increase product visibility and improve conversion rates.
Type
E-commerce, adaptive
Duration
4 weeks
Year
2024
Project overview
Project overview
Role
Role
As a UI/UX designer, I led the redesign of the e-commerce platform with a focus on improving key KPIs through thoughtful design. I analyzed the site’s navigation and structure, developed a new, user-centric layout, and reworked the registration, checkout, and payment flows. I also revisited and refreshed the visual concept to create a cohesive and modern look and feel. In addition, I oversaw the mobile experience redesign to ensure seamless performance across all devices. Every design decision was aimed at boosting user engagement, increasing conversion, and enhancing the overall effectiveness of the site.
As a UI/UX designer, I led the redesign of the e-commerce platform with a focus on improving key KPIs through thoughtful design. I analyzed the site’s navigation and structure, developed a new, user-centric layout, and reworked the registration, checkout, and payment flows. I also revisited and refreshed the visual concept to create a cohesive and modern look and feel. In addition, I oversaw the mobile experience redesign to ensure seamless performance across all devices. Every design decision was aimed at boosting user engagement, increasing conversion, and enhancing the overall effectiveness of the site.
Key Problems
Key Problems
Products were not effectively showcased, resulting in low user engagement.
Navigation was unintuitive, making it difficult and time-consuming for users to find the right product categories.
The site struggled to convert visitors into buyers efficiently.
Most users chose one-click purchases instead of creating accounts or saving their information, as the primary call to action on product pages emphasized quick checkout.
The homepage lacked a clear focus on children’s products, leading to a loss of the core target audience.
The site lacked a cohesive visual identity, making it harder to build customer trust and stand out from competitors.
Products were not effectively showcased, resulting in low user engagement.
Navigation was unintuitive, making it difficult and time-consuming for users to find the right product categories.
The site struggled to convert visitors into buyers efficiently.
Most users chose one-click purchases instead of creating accounts or saving their information, as the primary call to action on product pages emphasized quick checkout.
The homepage lacked a clear focus on children’s products, leading to a loss of the core target audience.
The site lacked a cohesive visual identity, making it harder to build customer trust and stand out from competitors.
Old Site
Old Site
Research
Research
Competitive analysis
Competitive analysis
I conducted a competitive analysis of successful e-commerce platforms to understand best practices and industry standards. In parallel, I analyzed user behavior on the existing site to uncover key pain points and friction in the shopping experience. These insights informed the development of a new, intuitive navigation structure designed to guide users more effectively through the product catalog and improve overall usability.
I conducted a competitive analysis of successful e-commerce platforms to understand best practices and industry standards. In parallel, I analyzed user behavior on the existing site to uncover key pain points and friction in the shopping experience. These insights informed the development of a new, intuitive navigation structure designed to guide users more effectively through the product catalog and improve overall usability.
Site map
Site map
Design
Design
Mobile Version
Mobile Version
Special attention was given to the mobile experience, as approximately 55% of users accessed the website through social media. Instead of relying solely on standard responsive design, mobile app design principles were selectively applied — adapted to browser limitations — to create a smoother, more intuitive experience on smaller screens.
Special attention was given to the mobile experience, as approximately 55% of users accessed the website through social media. Instead of relying solely on standard responsive design, mobile app design principles were selectively applied — adapted to browser limitations — to create a smoother, more intuitive experience on smaller screens.
Outcome
Outcome
Designing the e-commerce platform was both a challenging and rewarding experience that significantly strengthened my core design skills. It offered a valuable opportunity to deepen my expertise in user interface prototyping, wireframing, market research, mobile design, UX research, and complex problem-solving.
Throughout the project, I honed my prototyping abilities by developing interactive mockups to test user flows and refine interface behavior. I particularly enjoyed working extensively on the visual design, shaping a cohesive and engaging aesthetic across the platform.
Overall, this project enhanced my capabilities across key areas of product design and better prepared me to take on future design challenges with confidence.
Designing the e-commerce platform was both a challenging and rewarding experience that significantly strengthened my core design skills. It offered a valuable opportunity to deepen my expertise in user interface prototyping, wireframing, market research, mobile design, UX research, and complex problem-solving.
Throughout the project, I honed my prototyping abilities by developing interactive mockups to test user flows and refine interface behavior. I particularly enjoyed working extensively on the visual design, shaping a cohesive and engaging aesthetic across the platform.
Overall, this project enhanced my capabilities across key areas of product design and better prepared me to take on future design challenges with confidence.
